As a marketing professional, I can vouch for the fact that high-budget marketing is not always high-impact marketing. There is no need to ring your bank account dry on marketing endeavors.
However, you do need the right techniques to reach your target audience.
Low cost marketing techniques are equally effective in creating recognition among current and potential customers. Such techniques can also assist with keeping customers loyal.
The real challenge here is not how much money you can spend, but rather, how creative you can be in finding ways to maximize results out of every penny you spend on your marketing plan.
Reference: www.marketingcrossing.com
V-Source Office & Marketing Blog
Friday, July 18, 2008
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2 comments:
Dang... I need you!
I have a new Marketing and Advertising Company. Are you a consultant?
I'd like to make your acquaintance.
www.intimateoutings.blogspot.com
email: media2live4@mac.com
BTW, check out my spot and tell me what you think?
I am amazed at the amount of people I have talked to that have products geared toward a certain market, but don't actually target them in their marketing.
For instance, hustle is party goods targeted toward the child demographic, why not ask for some space during open house and/or make friends with the PTAs in your area, especially if your product speaks to the students/parents within those walls. Designate part of your marketing budget to promotions/giveaways and donate product as a giveaway and/or offer a discount to that PTA's members. Becoming a school's business partner is great visibility, and often doesn't cause you a dime!
MizzRikki
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