Article: Effective Public and Client Communications-Press Releases

You want publicity in those areas where your target market is most likely to be reached. If, a specific media outlet does not reach your target market, there is no need to submit your news to them.

Now that I’ve gotten that statement out of the way, let’s talk briefly about Press Releases.

Scenario:

You have just launched a new product. You want the new product news released immediately. You’re a savvy small business owner, so you e-mail your Agent, Publicist or Project Manager (whichever title this skilled professional holds) the news about the new product and inform him/her that you want this news released immediately. Your news should almost instantaneously be released to local media outlets, within your target market, which the Agent, Publicist or Project Manager has established business relationships with using whichever method you have agreed upon. See article 3 Modern Types of Press Releases…

The reason you hired their firm in the first place.

This is the ideal scenario for small business owners. My firm releases hundreds of press documents a month. Our clients are at ease knowing that their important news is being delivered and imperative public relations are being cultivated. No one should have to stop running their business to double as PR. Who likes to do that? I assume if you liked doing PR that would be your business. Correct?

Think on a broad scale, anything that is news, in addition to traditional news about your business should be released to the media. This can included events and accomplishments.