Question: What role does marketing play within a business?

World-Renowned Marketing Guru, Philip Kotler answered this question the best.

"Marketing's role is to sense the unfulfilled needs..."

Your company's marketing endeavors should be geared towards fulfilling the needs of your customers and should constantly remind potential customers that they need what your company supplies.

Thank you to blogzine subscriber, Q. Irique, Director of Client Relations for 3 Deep Media, LLC, an Atlanta based entertainment production agency, for submitting this question.

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