Tip: 3 Modern types of Press Releases that can be used as Public Relations (PR) tools.

Consult with the person in charge of your marketing for advice on which type of press release is most beneficial for your business. If you need assistance, click here.

The following types of press releases are great PR tools:

• Event Announcements (ex: business mixers and after hours)
• Internet Radio Interviews (yes, your Blogtalk Radio interview is GREAT PR!)
• E-mail News (I suggest you take advantage of Constant Contact, ASAP!)

Tip: Promotional Giveaway Success

Cheap, or uninteresting giveaways usually land in the trash, taking your business/companies reputation with them!

The giveaway that you choose will affect the success of your marketing strategy at a trade show or expo. Giving careful thought to your choice when deciding upon a giveaway is key.

Here are some things to consider:

Does the item match your company’s image?
Does it fit into your budget?
Is the giveaway unique, and will it hold your visitors’ interest?
Is it something you would like to own or get as a gift?
Is it the right size? Will it accommodate your contact information or message?

Reference: www.marketingcrossing.com

Tip: COMMITMENT

By Jay Conrad Levinson
Author, "Guerrilla Marketing" series of books
Over 14 million sold; now in 42 languages.
The best-selling marketing series in history.

Commitment

If you're not committed to a marketing or advertising program, it's probably not going to work for you. I tell my clients that the single most important word for them to remember during the time they are engaged in marketing, is commitment. It means that they are taking the marketing job seriously. They're not playing around, not expecting miracles. They have scant funds to test their marketing- they must act. Without commitment, marketing becomes practically impotent.

You evolve a marketing plan, revise and re-revise it until it is a powerful plan for your purposes. You put it to work and you stay with it, no matter what (in most cases). You watch it slowly take effect, rise and falter, take a bit more effect, slide back a bit, start taking hold even more, stumble, then finally grab on and soar, taking you with it. Your plan is working; your cash register is ringing; your bank balance is swelling. And this is because you were committed to your marketing program.