Question: When is the best time to develop a Marketing Calendar?

There has never been a better time than right now, besides yesterday or the day before that or the week before that... you catch my point.

A Marketing Calendar is equivalent to a guideline. What are guidelines used for? A form of keeping things or people on a certain path or moving towards a particular goal. Your business needs guidelines in regards to marketing, so you can continue to or start reaching your goals.

Thank you to valued Marketing ~ Blogzine reader, L. Enmeor, Owner of a UK based Financial Consulting Firm, for submitting this question.

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Article: Effective Public and Client Communications-Press Releases

You want publicity in those areas where your target market is most likely to be reached. If, a specific media outlet does not reach your target market, there is no need to submit your news to them.

Now that I’ve gotten that statement out of the way, let’s talk briefly about Press Releases.

Scenario:

You have just launched a new product. You want the new product news released immediately. You’re a savvy small business owner, so you e-mail your Agent, Publicist or Project Manager (whichever title this skilled professional holds) the news about the new product and inform him/her that you want this news released immediately. Your news should almost instantaneously be released to local media outlets, within your target market, which the Agent, Publicist or Project Manager has established business relationships with using whichever method you have agreed upon. See article 3 Modern Types of Press Releases…

The reason you hired their firm in the first place.

This is the ideal scenario for small business owners. My firm releases hundreds of press documents a month. Our clients are at ease knowing that their important news is being delivered and imperative public relations are being cultivated. No one should have to stop running their business to double as PR. Who likes to do that? I assume if you liked doing PR that would be your business. Correct?

Think on a broad scale, anything that is news, in addition to traditional news about your business should be released to the media. This can included events and accomplishments.

Question: Can LESS be MORE in Marketing? YES!

As a marketing professional, I can vouch for the fact that high-budget marketing is not always high-impact marketing. There is no need to ring your bank account dry on marketing endeavors.

However, you do need the right techniques to reach your target audience.

Low cost marketing techniques are equally effective in creating recognition among current and potential customers. Such techniques can also assist with keeping customers loyal.

The real challenge here is not how much money you can spend, but rather, how creative you can be in finding ways to maximize results out of every penny you spend on your marketing plan.

Reference: www.marketingcrossing.com

Tip: Offer your customers, free information of VALUE.

It is difficult for a prospect to take the hard step towards making the decision to become a customer. Many prospects and return customers need a little nudge. Enter Guerilla Marketing. Make that hard step a lot less hard by providing soft steps for your prospects and return customers to take. Offer your customers, free information of VALUE. This should include, free brochures, a free newsletter or a free catalog. All of the mentioned can be created and/or delivered, electronically.