Question: What role does marketing play within a business?

World-Renowned Marketing Guru, Philip Kotler answered this question the best.

"Marketing's role is to sense the unfulfilled needs..."

Your company's marketing endeavors should be geared towards fulfilling the needs of your customers and should constantly remind potential customers that they need what your company supplies.

Thank you to blogzine subscriber, Q. Irique, Director of Client Relations for 3 Deep Media, LLC, an Atlanta based entertainment production agency, for submitting this question.

Have a question in regards to marketing for your U.S, UK or Canada based business that you would like for our Project Manager to answer?Submit questions to pm@v-source.biz. An attempt to answer all submitted questions will be made, as scheduling allows. Thank you.

Insider: My duties as a Project Manager

V~Source Office & Marketing is a Virtual Office & Marketing Firm that I own and operate as a Project Manager.

I founded this firm and brought in over 5 years of experience in Small Business Administration, Marketing, Sales, Advertising, Customer Service and Public Relations all as an Entrepreneur. I am very proud of what V~Source has evolved into and am looking forward to where this vision of mine will take this firm.

Duties as a Project Manager for V~Source consistantly requires me to depend on my heavy industry experience.

Project Management duties include:

*Overall management of multiple projects both for the firm and Clients, marketing services to existing & prospective clients.

*Leading and mentoring a successful team of Virtual Marketing Assistants and Media Consultants.

* Evaluating and recommending new marketing opportunities and strategies to Clients after intense research and analysis.

*Administrative & Executive task completion with the assistance of my virtual team in the U.S., Canada & UK.

to be continued.....

Help: Identifying legitimate trade shows/expos

I have put together a list that can assist both vendors and hosts in regards to trade shows/expos.

This list will help potential vendors identify a legitimate opportunity and or help hosts validate their legitimate opportunity.

1. The trade show should have a business/industry oriented name.

2. A contact name, phone number/e-mail address should be available. Once contact is initiated, a professional with knowledge and details about the event should assist you and be able to answer any and all questions that you may have.

3. A website detailing the event is fairly optional but highly recommended. If you are a web design vendor you may want to think about exchanging your service/talent for booth/table space at the event. (hint..hint)

4. Show date(s) and time(s) should be clearly stated.

5. Expected attendees, demographics and target information should be available upon request.

6. Estimated number of exhibitors should be available upon request.

7. Show venue, location and element should be clearly stated.

8. A clear refund policy should be available in case of conflicts, weather, etc.


See article, Trade Show/Expo Woes, Tips To Ensure ROI