Question: Why create a Small Business Marketing Plan?

Answer: It is imperative for Small Business Owners to create amarketing plan t o identify and capitalize on their strengths and opportunities.

Outlined marketing strategies within the plan should take into account factors such as your:

*Strengths/Weaknesses (solutions should be outlined as well)

*View of competition (be realistic and honest)

*Various Marketing Strategies (ex: PR, Events, Promotions, Media, Sales)

*Identify Target Market

*Annual (Budget marketing only)

*Assessment of available options (including funding options)

Reference: http://www.marketingsurvivalkit.com/

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